Creative Minds journal

Notes on growing online brands.

Teardowns, creative frameworks and client stories from the studio. No growth-hack listicles — just what we learn spending other people's money well.

Topics

Creative team producing ad concepts in the studio at night

Playbooks

Why creative volume beats audience targeting in 2026

Platform algorithms find the buyer now. The only lever left with real leverage is how many distinct angles you can put in front of them each week.

Mara Lindqvist

28 July 2026 · 7 min read

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Client review meeting in front of a revenue dashboard

Client story

How Norvella cut CAC by 34% in one quarter

A home goods brand rebuilt its account structure, its offer and its creative calendar in ninety days. What they removed mattered more than what they added.

9 July 2026 · 5 min read

Creative Minds analytics team at work in the studio

Measurement

Attribution, explained without the platform spin

Every ad platform reports itself as the hero. Here is the measurement stack we use to give clients one number they can take to the board.

22 June 2026 · 4 min read

Launch plan reviewed on a large screen in the studio

Teardown

Anatomy of a €1M product launch, week by week

Six weeks of waitlist building, three creative waves and one very boring spreadsheet. The full timeline behind our largest launch of the year.

3 June 2026 · 6 min read

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