Terms of Service

Last updated: September 5, 2026

These Terms of Service ("Terms") govern your access to and use of the BusinessProfileAgent.com platform and related services (the "Service"), operated by BusinessProfileAgent.com, Steigstrasse 11, 8610 Uster, Switzerland ("we", "us", or "our"). The Service lets businesses and agencies manage their Google Business Profiles across many locations: it imports profiles through the Google Business Profile APIs into a workspace you control, lets you edit them one by one or in bulk, drafts replies, answers and profile fixes with AI agents at the level of autonomy you choose, and publishes approved changes back to Google on your instruction. By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Definitions

  • User means any individual or entity that creates an account or uses the Service.
  • Content means any data, text, reports, queries, or materials you submit to or generate through the Service.
  • Platform means the BusinessProfileAgent.com web application, APIs, and all associated tools.
  • Google APIs means the Google Business Profile APIs (including the Business Information, Account Management, Performance and related APIs) through which the Service reads and writes Business Profile data.
  • Connected Google Account means the Google account you authorise, through Google's OAuth consent screen, to be used by the Service on your behalf.

2. Account Registration and Google Connection

To use the Service, you must create an account with a valid email address. You are responsible for maintaining the confidentiality of your login credentials and for all activities under your account. You must notify us immediately at contact@businessprofileagent.com if you suspect unauthorized access.

You must be at least 16 years of age to create an account. By registering, you represent that the information you provide is accurate and complete.

Google Business Profiles are connected exclusively through Google's own OAuth consent screen. We never ask for, collect or store your Google password. The Service requests only the permission needed to manage Business Profiles (the business.manage scope). You can revoke that permission at any time in your Google Account under Security → Third-party access, or by disconnecting the account in the Service; revoking it stops every read and write the Service performs for that account.

3. Use of the Service

3.1 Permitted Use

You may use the Service for lawful purposes related to Google Business Profile management, review management, local SEO/GEO, AI-visibility monitoring, data analysis, and reporting, in accordance with these Terms and the commercial agreement that applies to your organisation.

3.2 Prohibited Conduct

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws
  • Connect or manage a Business Profile you are not authorised to manage, or publish information you do not have the right to publish
  • Publish review replies, answers, posts, photos or profile information that violate Google's Business Profile guidelines or prohibited-content policies
  • Attempt to gain unauthorized access to any part of the Service or its infrastructure
  • Reverse-engineer, decompile, or disassemble any part of the Service
  • Use automated scripts or bots to access the Service outside of approved APIs
  • Use the Service to obtain programmatic access to the Google APIs for a third party, to circumvent Google's quotas or rate limits, or to extract Google data for purposes other than managing the profiles you are authorised to manage
  • Resell, sublicense, or redistribute the Service without our written consent
  • Upload malicious code, viruses, or harmful content
  • Interfere with or disrupt the integrity or performance of the Service

4. Commercial Terms

4.1 Proposal and Fees

The Service is provided under a written proposal or order form agreed with your organisation, which states the fees (typically per location and per level of service), the billing period and the term. Fees are stated in CHF or EUR and exclude applicable taxes unless the proposal says otherwise. Where these Terms and the proposal conflict, the proposal prevails.

4.2 Pilots and Simulation Mode

We may offer a pilot or a rehearsal in simulation mode, in which the Service runs its complete workflow without sending anything to Google. There is no self-serve trial and nothing converts into a paid subscription automatically: a paid term starts only when your organisation accepts a proposal.

4.3 Cancellation and Refunds

Cancellation terms are those of your proposal. Unless it says otherwise, cancellation takes effect at the end of the current billing period and we do not provide prorated refunds for partial periods.

5. Intellectual Property

5.1 Our IP

The Service, including its design, features, agents, code, and documentation, is owned by BusinessProfileAgent.com and protected by Swiss and international intellectual property laws. Nothing in these Terms grants you rights to our trademarks, logos, or brand elements.

5.2 Your Content

You retain ownership of the data and content you submit to the Service, including the business information you maintain in your workspace. By using the Service, you grant us a limited, non-exclusive license to process your content solely to provide and improve the Service. We do not sell your data to third parties.

6. Google Business Profile and the Google APIs

6.1 Your authorisation

The Service acts as a third-party provider under Google's Business Profile third-party policies. By connecting a Google account you confirm that you own the Business Profiles it manages or are authorised by their owner to manage them, that you will keep those authorisations current, and that everything you publish through the Service complies with Google's Business Profile guidelines and content policies. You remain responsible for the accuracy, completeness and lawfulness of the business information you publish.

6.2 Actions taken on your behalf

The Service never edits a profile, replies to a review, answers a question or publishes a post or photo on its own initiative. Every such action requires your prior, specific and express consent, which you give in one of two ways: by approving an individual change or draft before it is published, or by explicitly setting an autonomy level under which the agents may act within the rules you define (tone, no-go topics, confidence threshold, scope). You can lower the autonomy level or stop the agents at any time; the change applies from the next item onwards. Every action taken on your behalf is written to your activity log with who or what performed it, when, and what was sent to Google.

6.3 Transparency and notice of changes

In line with Google's transparency requirements, we notify the recipients you designate of any change the Service makes to a connected Google account or Business Profile within 48 hours of the change, independently of Google's own notifications. Performance data shown in the Service is reported as Google provides it (for example, impressions are de-duplicated per user per day and are not page views).

6.4 Google data

Our use of information received from the Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements: that data is used only to provide and improve the features you use, is never sold, never used for advertising, and is not transferred to third parties except as necessary to provide the Service, as required by law, or with your explicit consent. Content retrieved through the Business Profile APIs (such as reviews, performance metrics and Google's own profile fields) is stored securely, only for as long as needed to provide the Service and within the limits of Google's content-storage rules; the profile record you maintain in your workspace is your own data under section 5.2. Our Privacy Policy describes this in detail.

6.5 No affiliation with Google

Google, Google Business Profile and Google Maps are trademarks of Google LLC. We are not affiliated with Google, and our use of the Google APIs does not create, suggest or imply a partnership with, sponsorship by or endorsement by Google. Where Google requires attribution for data shown in the Service, we display it as provided. The Service does not replicate the Business Profile user interface.

6.6 Platform limits and decisions

Google sets quotas and rate limits for its APIs (for example, a limited number of edits per profile per minute and per day). The Service paces publishing to stay within them, which can delay large runs. We are not responsible for Google's decisions, review or moderation outcomes, rejections, suspensions, verification requirements, rate limits, downtime, discontinued features, or changes to the Google APIs, nor for delays caused by them. Google Business Profile is governed by Google's own terms and policies, which you also accept when you connect an account.

6.7 Disconnection and disassociation

You can disconnect a Google account from the Service at any time. When you tell us that you no longer use the Service to manage your Business Profiles, or when your agreement ends, we give you the means to disassociate your Business Profile account from the Service within seven business days: the Google authorisation is revoked, synchronisation stops, and the data imported from Google for that account is deleted, except for the audit records we are required to keep.

6.8 Other platforms

Where the Service connects to other directories or platforms in the future (for example Bing Places), the same principles apply: you must be authorised for the listings you manage, changes are made only on your instruction, and the platform's own terms govern your use of it.

7. AI Agents and AI-Generated Content

The Service uses artificial intelligence to analyse data and to draft replies, answers, posts, profile fixes, insights and recommendations. Drafts are grounded in your own profile data and the rules you set, but AI output can be wrong, incomplete or unsuitable, and we do not guarantee its accuracy or that Google will accept it. You are responsible for reviewing AI-generated content before it is published, or, where you have chosen an autonomy level that publishes without individual approval, for the rules under which it is published. AI-generated content does not constitute professional advice.

8. Data Protection

We process personal data in accordance with our Privacy Policy, the Swiss Federal Act on Data Protection (FADP/nDSG), and the EU General Data Protection Regulation (GDPR) where applicable. For details on data handling practices, including data received from the Google APIs, see our Privacy Policy.

9. Service Availability and Warranties

9.1 Availability

We strive to maintain high availability but do not guarantee uninterrupted or error-free operation. We may perform scheduled maintenance with reasonable notice. We are not liable for downtime caused by factors beyond our control, including the availability of the Google APIs.

9.2 Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. THIS DOES NOT AFFECT ANY MANDATORY CONSUMER RIGHTS UNDER APPLICABLE LAW.

10. Limitation of Liability

To the maximum extent permitted by applicable law, BusinessProfileAgent.com shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities arising from your use of the Service. Our total liability shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under applicable Swiss or EU law.

11. Indemnification

You agree to indemnify and hold harmless BusinessProfileAgent.com, its officers, employees, and agents from any claims, liabilities, damages, or expenses (including legal fees) arising from your breach of these Terms, your use of the Service, content you publish through it, or your violation of any applicable laws or of Google's policies.

12. Termination

We may suspend or terminate your access to the Service at any time if you breach these Terms or if Google suspends or withdraws our access to the Google APIs, with notice where reasonably practicable. Upon termination, your right to use the Service ceases, and the disassociation described in section 6.7 applies. You may request an export of your data within 30 days of termination by contacting contact@businessprofileagent.com.

13. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via email or a prominent notice on the Service at least 30 days before they take effect. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

14. Governing Law and Jurisdiction

These Terms are governed by the laws of Switzerland. Any disputes arising from or related to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of the Canton of Zurich, Switzerland, unless mandatory consumer protection laws grant you the right to bring proceedings in your country of residence.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

16. Contact

For questions about these Terms, contact us at:
BusinessProfileAgent.com
Steigstrasse 11, 8610 Uster, Switzerland
Email: contact@businessprofileagent.com

See also our Privacy Policy, which explains how we handle personal data, including data received from Google APIs.